Optimizing the Digital Patient Journey
Telehealth visits have increased 50-175x in the past year alone and today’s patient journeys have been pushed largely into the digital realm. Optimizing user flows on your website to increase conversions and engagement is the biggest value-add a healthcare marketing team can deliver.
On February 16, 2021 Kate Eyler-Werve joined our partners at Siteimprove to discuss how to optimize your website user flows on a tight budget. She provided actionable tips from her work with healthcare institutions like Baptist Health Florida, Main Line Health, and HonorHealth and shared practical ideas about ways to assess your patient digital journey, find quick wins, and implement your findings.
View the recording on SiteImprove's site.