How do you build a variety of well-rounded content for your site, and ensure that it's all working toward a common goal? Marketing and Communications Lead Shawn Smith shares his thoughts on content ecosystems, and provides a framework for how you can approach the concept in this week's Secret Sauce.
In this week's Secret Sauce podcast, Account Manager Allison Manley shares valuable insights on building effective Strategy Reports, and why they're so incredibly important for your project.
Effective development and usage of personas gives you and your team a clear understanding of your audience or customer, and creates a rock-solid foundation onto which you can build your project.
The concepts of metrics and KPIs are thrown around a lot these days, but what do they really mean? Strategist Joe Allen-Black shares an overview of what establishing such benchmarks mean for your web project, along with some key elements you can (and should) implement.
Why you should always stick to your strategic plan and be cautious when taking the quick and convenient route when making decisions mid-project.
Senior Designer Carl Martens takes the lead this week, as he explains the importance of thinking about Web sites in terms of design systems rather than pages, and goes on to talk about the benefits produced by taking this approach.
We're very excited to kick-off our new podcast called On the Air with Palantir hosted by Allison Manley, and welcome you to listen to our first episode with our clients Andy Gradel and Christine Fagan from Main Line Health System.
What should you consider from an analytics perspective when prepping for a redesign?
Why background video isn't always a good idea, and why the approach needs to be thoughtful and implemented in a responsible way when you choose to use it.
Design systems, content strategy, and RESTful API design are all different facets of the same gem. But how do they work together?