How to Use AI-Powered Content Audit Tools for Streamlined Audits

Your biggest strategic asset is the content you already have—even underperforming pages are a treasure trove of data you can use to inform future content decisions.

A content audit harnesses the potential hidden in your repository. Traditionally, this process took weeks—if not months—to painstakingly assess each individual page across every relevant metric. With such a time- and budget-intensive process, teams often audited only a sample, or skipped metrics that could help their content work harder for them.

Using AI tools can take the major headaches out of content audits. Smart use of automated tooling can speed up the process while giving you a comprehensive, tailored overview of every page you’re working with. This guide will walk you through what AI brings to the auditing process and when using AI can be particularly helpful.

Our tool can help you to complete your audit in a fraction of the time of a fully manual process, saving you 30-50% of the cost while equipping you with the insights you need. Find out more today. 

What are AI content auditing tools, and when can you use them?

Auditing tools help you inventory, analyze, and review existing collections of content. AI auditing tools use “artificial intelligence” algorithms (such as natural language processing, or large language models) to offer deeper insights.

The exact phases of a content audit vary depending on organizational needs—but broadly speaking, most entail:

• Determining your specific goals
• Inventorying all your content in one place, typically a spreadsheet
• Assessing and analyzing your content based on metrics relevant to your goals
• Harnessing findings in the data to inform an action plan and next steps

AI tools can simplify and speed up all audits—they especially streamline the inventory and analysis phases, and facilitate audits at scale without devoting more labor. You should consider leveraging AI software if you:

• Are dealing with thousands of pages and assets
• Have attempted auditing in the past, but haven’t managed to complete the inventory or analysis
• Want to analyze a broad range of metrics that would take considerable time for your team to comb through
• Are concerned your team don’t have the time and budget for a full content audit

How AI improves upon existing content auditing software

You may already be familiar with auditing tools that make automated suggestions about which pages you should keep, optimize and remove. Most of these rely on data about your pages (such as page views, search engine visibility and bounce rate) for their recommendations.

AI tooling combines those data points with analysis of the page content itself to give more thorough and tailored findings. Content improvements aren’t just based on signals about your page’s performance, but also the structure and quality of the text.

Where a typical auditing tool will give you insights into which pages are performing well, an AI tool can detect:

• Spelling and grammar issues
• Accessibility compliance issues, such as reading level
• Voice and tone inconsistencies
• Use of unexplained acronyms or jargon
• Where content is weak, redundant, or trivial
• Where certain SEO best practices aren’t being followed

Previously, most teams were detecting these kinds of granular issues manually. Where automated software existed, it typically specialized in just one area of content quality—such as grammar, or reading level—so teams were still having to manually aggregate the findings. AI allows you to automate much more of the process, and glean more wide-ranging—and more actionable—outputs. 

The benefits of using AI for content audits

Greater automation makes the auditing process cheaper, faster, and more resource efficient. Instead of team members spending months carefully checking every page word-by-word to find writing for the web issues, AI tools can flag them in a matter of seconds. The process of cataloging and analyzing your content can drop from months to weeks with AI-assisted processes—and all for a fraction of the cost of a fully manual audit.

With the time and cost overheads slashed, AI also means you can expand the scope of your audit. Many teams opt to only audit and assess their best-performing content, to concentrate their efforts where they hope they’ll have the most impact. While this approach can be useful, its efficacy is limited. Only a complete audit can address all the pages that affect your SEO performance, ensure your site visitors are seeing the most updated and correct information, and that you're compliant with your industry's accessibility regulations.

AI tools can give you a complete overview of your content, all in one go. This gives you a holistic sense of your content health, and a complete picture of gaps in terms of content accuracy, accessibility, and performance.

Automated tooling can dramatically transform your auditing workflows—but it’s not a replacement for human oversight. The margin for error with many AI tools is well-known; we always recommend adopting a “human-in-the-loop” approach, where each phase of the process benefits from cost and time savings from AI, but is also infused with human expertise and judgement. When training your team to write for the web, it’s increasingly important to consider education around both engineering AI prompts and effectively evaluating outputs. 

Case study: AI tools in action

In 2025, we worked with a state university on their digital transformation project. They were looking to update the tech stack for their intranet and public-facing site, and to give their digital presence  a much-needed overhaul.

Through a series of internal stakeholder meetings and workshops, we discovered the high-level goals for both their content and the wider transformation project were the same: to make their sites more discoverable and maintainable. They were sitting on more than 4,000 pages of content with outdated information, unclear phrasing, and inconsistent structure that hindered user experience and information discovery. Page duplication and unclear URL structures made those 4,000 pages look like 10,000. When it came time to migrate their site, they wanted a complete overview of their content health, so they could start their new site with a data-driven strategy based on their particular strengths and weaknesses.

Palantir’s AI content auditing tool made light work of surfacing issues and opportunities across every single page of their content library. We delivered a complete content audit, breaking down:

• Weak, redundant, outdated, and trivial (WROT) content, with scores for each individual page
• Inconsistencies in how their most recent policies were being communicated
• Top-level recommendations for improving their information architecture and content discoverability
• Recommendations for which pages to remove, based on combining audit and analytics datasets

We also provided workshops and training to the internal team throughout the digital transformation process, to make sure the team were well-versed on the particulars of creating compliant, accessible and engaging digital content. From there, the audit gave them everything they needed to create a comprehensive plan to create and structure their new site content.

From content chaos to comprehensive governance

Audits can be daunting undertakings. When you manage thousands of pages, the idea of reading through every single one to determine what to optimize seems like a Herculean task. AI tooling can help take the grunt work out of content audits: they build an inventory of all of your content and provide the analysis to inform a tailored, data-driven content strategy. From there, a content governance plan can help keep you on track as your organization’s needs develop and change.

Whatever your content goals are, our AI tool can help you meet them. Whether it’s finding and updating old policy, flagging SEO issues, or simply identifying weak and underperforming content, our approach gives you a 360 degree view of your whole content collection, drilling down into each individual page to make sure you have all the data you need to compose a winning content strategy. Try it out for yourself today.