NMHS partnered with Palantir to build a secure, scalable, and open source platform in Drupal 9. Our visual designers created a modern, fresh look and feel and our strategists developed and user-tested a unified information architecture and menu. We integrated the Kyruus provider directory, and built out a new calendar system for events and classes.
The goal for any website is to have the least amount of content possible to do the job. Our content inventory found that of the 5,094 pages across Methodist’s domains:
- 62% were migratable as-is (news, articles, bios)
- 30% were database driven (physician profiles, locations, and providers)
- 7% was unstructured, narrative content that needed to be audited for quality, SEO optimization, and voice (Service lines, landing pages, patient services)
We focused the revision and optimization efforts on the 7% of narrative content. The first challenge was to plan for the duplicates. Each of the four hospitals had separate service line information. As our client lead put it: “Let’s take obstetric services. Looking at the various sites, there are 20-25 pages out there that have the same information. Where do you even start to update?”
We supported the NMHS content creation team by establishing templates for service line pages and a timeline for creation and review. Despite the challenges of the pandemic, the new NMHS site launched with streamlined, consolidated and modernized service line user flows.
Scalable, open source platform
As an open source and extensible platform, there’s nothing that Drupal can’t integrate with. The new NMHS site is built in Drupal 9, and is currently integrated with Kyruus for the provider directory. The new visual design of the site is captured in a design system that provides the NMHS marketing team with a “lego set” of components that can be used to create new pages and user flows as new needs arise.
The next phase of the project is to build out five additional sites to complete the consolidation of the NMHS digital presence. Each of those new sites will inherit the content management system, information architecture, and the design system of the current Bestcare.org. As a result, spinning up and customizing new sites will take a fraction of the time and cost.
One of the key challenges of the original NMHS platform was that each hospital, location, and service had its own separate website. As a result, user journeys were so fragmented that it was difficult to get any actionable insights from their analytics. The new consolidated platform solves the structural challenge by creating a unified experience. Our strategists implemented Google Tag Manager to capture conversions and events across the key conversions of the site. We also developed a set of Google Data Studio dashboards to make it easier to track trends on key conversions like click-to-call.