As a strategist, Laura identifies and meets client user needs through solutions that are effective, sustainable, and delightful to use. She ensures that our work is performed in ways and sequences that deliver the most value.
Laura has over 15 years of experience making websites in nearly all aspects of production, but her expertise is in user experience and strategy. She previously served as the Director of Web Strategy and Services for a mid-size public university, where she led a high-performing, cross-functional team that maintained a campus-wide Drupal content management system and developed new features to improve user experience.
As a strong advocate of human-centered design and user research, Laura believes the best products are the ones where the makers truly know and understand the people using them. She enjoys the challenge of navigating complexity and finding patterns. She loves working in digital because there is always something new to learn, think about, or do.
Laura received her master’s degree in Communication Planning and Information Design from Carnegie Mellon University and her bachelor’s in English from Baldwin Wallace University.
Laura in a Nutshell:
- She once (literally) ran into a baboon at the Cape of Good Hope
- She has been practicing yoga for 15+ years and has completed two teacher trainings
- She has lived in four different cities in the industrial Midwest and can be considered a Rust Belt Living Expert
The work needs to get out of your head and on to the table, and it needs to be done from the heart.